Legal

Terms & Conditions

1. 1. Who we are
2. 2. Accepting these terms
3. 3. Who can use Advolo
4. 4. What we do
5. 5. What you agree to do
6. 6. Fees
7. 7. How "sales" is measured
8. 8. Invoices and payment
9. 9. Ad spend
10. 10. No guaranteed results
11. 11. Ownership and creatives
12. 12. Confidentiality
13. 13. Your data
14. 14. Cancelling and ending the service
15. 15. Limits on liability
16. 16. Indemnity
17. 17. Changes to these terms
18. 18. Law and disputes
19. 19. Contact

01Who we are

Advolo is a Meta ads service provided by [LEGAL NAME OF PROTON LABS], [REGISTERED ADDRESS], GSTIN [GSTIN] ("Advolo", "we", "us"). In these terms, "you" or the "Client" means the business that signs up, and the person accepting these terms on its behalf.

02Accepting these terms

1. You accept these terms by typing your full name and ticking the agreement box on our sign-up page before paying. That is your electronic signature, and it is binding under the Information Technology Act, 2000.
2. We keep a record of your acceptance: your name, business, the date and time, and the version of these terms.
3. The person accepting confirms they are at least 18 and have authority to bind the business.

03Who can use Advolo

1. Advolo is for D2C brands that sell through their own Shopify store. We don't run ads for marketplace-only sellers or stores on other platforms.
2. We recommend a Meta ad budget of at least ₹30,000 a month, so Meta has enough data to find buyers.
3. We may decline or stop working with any brand at our discretion, including brands selling products that are illegal, unsafe, or not allowed under Meta's advertising policies.

04What we do

1. Setup: we audit your ad account, Meta pixel, store and past ads, fix tracking where we can, and build your first campaigns, usually within 48 hours of receiving access and creatives.
2. The honest call: if your tracking, margins or product pages aren't ready for ads, we'll tell you before you spend, and what to fix first.
3. Running your ads: we manage campaign structure, audiences, budgets and scaling, and review performance regularly. We may pause ads that spend without selling and shift budget to ads that sell, but we will never set your total ad spend above the budget you agree with us.
4. Creatives: we may send you scripts and shot lists. You film or supply material, and we edit, test and refresh ads.
5. Support: a point of contact on WhatsApp, and a human team Monday to Saturday, 10am to 7pm IST. Optional strategy video calls are a paid add-on.
6. We may use software, automation and AI tools to help deliver the service. Any numbers they show come from your data, and estimates are always labelled as estimates.

05What you agree to do

1. Give us partner access to your Meta ad account, Facebook page and pixel, and keep it in place while we work together.
2. Keep a valid payment method on your Meta ad account, and pay Meta for your ad spend.
3. Give accurate information about your business, products, prices and margins.
4. Supply creatives (photos, videos, text) when asked, and confirm you own them or have the right to use them in ads, including any music, people, brand names or influencer content in them.
5. Make sure your products, store, claims and offers are legal, accurate, and follow Meta's advertising policies.
6. Not change campaigns we manage without telling us, as this can affect results and billing.

06Fees

All fees are plus 18% GST.

One-time setup fee: ₹5,000. Paid at sign-up. It covers the audit, tracking fixes and first campaigns. It is non-refundable once the audit starts.

Monthly fee: a percentage of Sales (defined in section 7). Your total Meta ad spend in a calendar month sets one rate, which applies to all Sales in that month:

Ad spend in the month	Fee
Up to ₹1,00,000	8% of Sales
₹1,00,001 – ₹3,00,000	7% of Sales
₹3,00,001 – ₹10,00,000	5% of Sales
Above ₹10,00,000	Custom rate, agreed in writing (5% applies until agreed)

1. The monthly fee is capped at ₹1,00,000 per month.
2. There is no minimum fee. If Sales in a month are zero, the monthly fee for that month is ₹0.
3. Example: ₹2,00,000 of ad spend and ₹6,00,000 of Sales gives 7% × ₹6,00,000 = a fee of ₹42,000, plus GST.
4. Optional call plans are billed monthly, outside the fee cap: 2 calls of 45 minutes for ₹6,999, or 4 calls of 45 minutes for ₹12,999. Unused calls don't carry over.
5. If we build a Shopify store for you, that is quoted and agreed separately.

07How "sales" is measured

1. "Sales" means the purchase conversion value reported in your Meta Ads Manager for the ads we manage, using Meta's default attribution setting (purchases within 7 days of a click or 1 day of a view), for the calendar month.
2. Sales may differ from your store's own orders, and are not reduced for cancellations, returns, refunds, RTO or unpaid cash-on-delivery orders.
3. We use Meta's figure because it's the one number both of us can see in your own Ads Manager. Every invoice includes a screenshot of it as proof.
4. If you believe an invoice is wrong, tell us within [7] days of receiving it. We'll review it with you, and any agreed correction is applied to the next invoice.

08Invoices and payment

1. On the 3rd of each month, we send an invoice for the previous month: the monthly fee, any call plan, and GST, with the Ads Manager screenshot.
2. Payment is due by the 7th, by autopay (where set up) or by the payment link we send.
3. If an autopay debit fails, we may retry it after 2 days.
4. If payment is still outstanding 3 days after the due date, we may pause your ads until it is paid.
5. If payment is outstanding 7 days after the due date, interest of [1.5%] per month applies to the unpaid amount.
6. Paused ads are resumed once payment clears.
7. If you set up an autopay mandate, your bank may show a maximum limit (for example ₹1,33,339). That is a ceiling, not a charge. You are only ever debited the invoice amount.

09Ad spend

1. Ad spend is not included in our fees. You pay Meta directly from your own ad account. We never receive or hold your ad spend.
2. Meta may charge you for ad spend even when an ad produces no Sales. Ad spend is not refundable by us.

10No guaranteed results

1. Advertising results depend on many things outside our control, including your product, pricing, store, stock, competition, seasonality, and Meta's systems. We do not guarantee any level of sales, orders or return on ad spend.
2. Any projections or estimates we share are estimates, not promises.
3. We aren't responsible for Meta's actions, including ad rejections, delivery problems, reporting changes, or ad account restrictions or bans. We'll help you deal with them where we reasonably can.

11Ownership and creatives

1. Your ad account, Facebook page, pixel, campaigns, audiences and data remain yours. We only receive partner access, and you can remove it at any time.
2. Creatives you supply remain yours. You give us a licence to use, edit and publish them in your ads while we work together.
3. Ad edits and copy we create for your ads are yours to keep using after you leave.
4. Our own methods, templates, tools and software remain ours.
5. We will only share your results publicly (for example as a case study) with your brand name hidden, unless you agree in writing to be named.

12Confidentiality

Each of us will keep the other's non-public business information confidential and use it only to provide or receive the service, except where the law requires disclosure.

13Your data

We handle personal data in line with India's Digital Personal Data Protection Act, 2023 and our Privacy Policy [LINK]. We contact you on WhatsApp and email only with your consent, and you can withdraw consent at any time.

14Cancelling and ending the service

1. No lock-in. You can cancel at any time by giving 15 days' notice on WhatsApp or email. There is no exit fee.
2. Fees for Sales up to the end of the notice period remain payable.
3. We may end the service with 15 days' notice, or immediately if you seriously breach these terms, don't pay, or ask us to run ads that are illegal or break Meta's policies.
4. When the service ends, we remove our partner access. Everything we built stays in your ad account.

15Limits on liability

1. We are not liable for indirect or consequential losses, including lost profits, lost sales, or losses from Meta's actions.
2. Our total liability to you under these terms is limited to the fees you paid us in the [3] months before the claim.
3. Nothing in these terms limits liability that cannot be limited by law.

16Indemnity

You agree to cover us for any claims, fines or costs arising from your products, your store, the creatives or claims you supply, or your breach of these terms or Meta's policies.

17Changes to these terms

We may update these terms. We'll give you at least 15 days' notice of material changes on WhatsApp or email. If you don't agree, you can cancel before they take effect, with no exit fee.

18Law and disputes

These terms are governed by the laws of India. We'll first try to resolve any dispute by talking to you. If that doesn't work, the courts at [CITY] have exclusive jurisdiction.

19Contact

WhatsApp: +91 85959 56554
Email: [CONTACT EMAIL]